Club Plaiya is a community driven master plan comprising of residential and commercial development embracing beachfront living at Playa Laiya, Philippines. ‘Plaiya’ is a playful combination of PLAYA and LAIYA. Club is fronted to emphasize the development’s activities that target the energetic and the adventurous; and those who enjoy water sport and beach activities. Club Plaiya’s concept is subtly reflected in its logo, highlighting the letter ‘P’ to recall the identity PLAYA. Club Plaiya’s sub-brands ‘Kava’, ‘Aiya’, ‘Copa’ sought inspiration, characteristics and colour palettes from 3 party particular beaches: Kavos in Greece, Aiya Napa in Cyprus and Copacabana in Brazil.
Client Landco Development Corporation
Sector Mixed-Use Residential & Commercial
Media Print and online marketing collaterals
Skills Graphics & Branding