Club Plaiya is a community driven master plan comprising of residential and commercial development embracing beachfront living at Playa Laiya, Philippines. ‘Plaiya’ is a playful combination of PLAYA and LAIYA. Club is fronted to emphazise the development’s activities that target the young, energetic and adventurous, who enjoy water sport and beach activities. Club Plaiya’s concept is subtly reflected in its logo, highlighting the letter ‘P’ to recall the identity PLAYA. Club Plaiya’s sub-brands ‘Kava’, ‘Aiya’, ‘Copa’ sought inspiration and colour palette from 3 party beaches across the globe: Kavos, Aiya Napa and Copacabana.
Client Landco Development Corporation
Sector Mixed-Use Residential & Commercial
Media Print and online marketing collaterals
Skills Graphics & Branding