Simone Jewels is a luxury brand that handcrafts one-of-a-kind pieces of jewelry which necessitated a brand re-positioning to attract a wider audience. The three sub-brands : Simply Simone, Sincerely Simone and Signature Simone represent ready-to-wear collections, versatile transformable jewelries and heritage-inspired signature pieces, respectively. Careful consideration was given to the nature of handcrafting something precious out of historical narratives that would eventually yield an object of desire. This culminated in the brand identity and the slogan “Yesterday’s tale. Today’s creation. Tomorrow’s delight.”

 

www.simonejewels.com